A Pittsburgh football audience that shows up.
Fast-moving Steelers coverage, strong personality, and a loyal U.S. audience built around football, culture, and year-round conversation.
Current campaign-ready channel momentum.
Direct male consumer reach
Highly concentrated U.S. reach
Majority audience
Built for brands that want attention and trust.
Off-season Productions places brands inside the conversation with natural host-read integrations, useful product context, and an audience that is 95% male, 95% United States, core age 25 to 45.
- 60-second integrationsBuilt into long-form videos
- Short-form sponsor featuresFast, repeatable reach
- Dedicated product spotlightsFocused brand storytelling
- Community postsDirect audience touchpoints
- Monthly multi-format packagesConsistent campaign presence
A U.S.-heavy male audience: 95% male, 95% United States, core age 25 to 45.
Always-on football conversation
Creator-led, host-read messaging
95% male and 95% U.S.
Let's build the right campaign.
Custom packages are available around campaign goals, timing, and deliverables.
About Sohan Cook
Off-season Productions is one person. Here is who a sponsor is actually dealing with.
- 01 Sohan Cook runs the channel solo from Seattle, Washington. Daily Steelers since February 2019.
- 02 He is self-taught: no journalism degree, no sports media credentials, and no affiliation with the Pittsburgh Steelers organization. He is a fan who covers the club.
- 03 He makes every upload himself, start to finish. A sponsor read is in his own voice, not a hired one.
- 04 Every sponsorship conversation ends with him. You are dealing with the person who reads the ad, not a sales team who has never watched the channel.
What the channel publishes
Daily Pittsburgh Steelers coverage, and the same formats week in, week out.
- 01 Player breakdowns and signing analysis.
- 02 Game reactions and recaps.
- 03 Injury reports.
- 04 Mock drafts and draft analysis.
- 05 Roster analysis.
- 06 Across 1,538 videos the top upload has taken 197K+ views, and eight uploads have passed 100,000.
What subscribers say
Four comments from the channel, word for word, attributed the way the people who wrote them are.
- 01 “Your analysis is sharp, we appreciate it!” YouTube subscriber
- 02 “I really like your content, you’re quick and to the point!” YouTube subscriber
- 03 “Thank you for your work!” YouTube subscriber
- 04 “I have been watching you for a while, keep it up!” Long-time subscriber
Rates and terms
Printed here rather than held back for a call, because a rate card you have to ask for wastes everyone’s week.
- 01 Sponsorship runs at $500, $1,000 and $3,000 a month.
- 02 The first term is 30 days. A longer term is agreed after that.
- 03 A first-pass quote comes back within one business day.
- 04 Bespoke and multi-format campaigns are quoted on request.
How to reach Sohan
One address, one person, and the hours he actually reads it.
- 01 Email sohan@steelcityy.com.
- 02 Replies come between 9am and 6pm Pacific, Monday to Saturday.
- 03 Sunday is a game day and he is often unreachable.
Sponsor questions
What brand managers ask before they book a slot.
How big is the audience and who is in it?
33,500+ subscribers, 41M+ views across all platforms, and 3.6M video views in the past 28 days. The audience is 95% male, 95% United States, core age 25 to 45, built around Pittsburgh Steelers football.
What sponsorship formats can we buy?
60-second integrations inside long-form videos, short-form sponsor features, dedicated product spotlights, community posts, and monthly multi-format packages. Most brands start with an integration and add formats once it works.
What does a sponsorship cost?
Packages are custom, built around your campaign goals, timing and deliverables. Send your budget range and what you are trying to do, and Sohan comes back with a first-pass quote inside one business day.
Who reads the sponsor message?
Sohan does, every time. He writes, films and edits the channel himself, so every read is host-read in his own voice. Nothing is outsourced to a voiceover or dropped in as a pre-made ad.
How often does the channel publish?
Daily, since 2 February 2019. That is 1,538 videos to the same Steelers audience, which is why a sponsor read lands with people who already return every day rather than a one-off spike in reach.
How do we get started?
Send the inquiry form on this page with your brand and what you are looking for. Sohan replies personally within business hours, 9am to 6pm PDT Monday to Saturday, to agree scope, timing and a start date.
Tell us about your brand
First-pass quote inside one business day.
Inquiry received
We'll come back with a first-pass quote inside one business day.
Creator-supplied YouTube analytics. Rolling 28-day performance.