Sohan
Founder · Daily Steelers since 2019
About
One fan. 1,247 videos. Same plan every day.
Started the channel in February 2019 because nobody was making daily Steelers content for actual fans. Not weekly. Not "after the dust settles". Daily.
Sohan
Founder · Daily Steelers since 2019
Started the channel in February 2019 because nobody was making daily Steelers content for actual fans. Not weekly. Not "after the dust settles". Daily.
Started the channel because nobody else was doing it the way fans actually wanted. The mainstream Steelers coverage was too slow, too cleaned up, too afraid to take a position. Don't get me wrong, the big networks have their place. But if you wanted a take 20 minutes after the press conference instead of three days after the dust settled, your only option was Twitter.
So I started filming. February 2019. One video that day. One video the next day. Same the day after. Quite frankly the first 200 uploads barely got noticed and that was fine, because the only way to build the kind of channel I wanted was to be the guy who actually shows up every day. Not the guy who promises to. The discipline came first. The audience came after.
Seven years in, 1,247 videos, 39 million views across all platforms. The channel is still solo. I still watch every game. I still write every script. The fans who watch every day are why this works, and they're who anybody who partners with us is actually reaching. Not a vague impression count. A locked-in audience that presses play on purpose.
The cadence breaks once for travel or surgery, never twice in a row. Seven years of that compounds into trust. The fans know when they open YouTube there's going to be a new video. The sponsors know when they buy a slot the channel is going to keep showing up for as long as they're paying.
Same-day breakdown of what happened, what didn't work, what the next 7 days look like. Sharper than the official wrap-up, and a lot faster.
Mock drafts that go deeper than the first round. College tape for the late-round picks. The kind of analysis that respects how much football you've already watched.
Why a signing matters. Why a release doesn't. What the locker room actually thinks. The on-the-record stuff plus the read-between-the-lines stuff.
Training camp, free agency, the months when other channels go quiet. That's literally where the brand name comes from.
If you ask me, the best channels don't avoid strong opinions. They just back them up. Strong take, then the reasoning, then a soft landing for the people who disagree.
Occasionally the camera turns around. How the channel works. What it's like to ship 1,247 videos. Why Pittsburgh sports are still the best sports.
Sohan runs Off-season Productions solo. He watches every Steelers game, writes and films every video, and handles all sponsorship inquiries himself. No edit team, no assistant. Started the channel February 2019 and has shipped daily since.
Quite frankly, daily-since-2019 is the proof point most channels can't touch. The discipline is the brand. When a sponsor reads land in a video, they go in front of an audience that shows up tomorrow too — not a one-off algorithm spike.
Off-season Productions covers Pittsburgh Steelers football and Pittsburgh sports nationally. The audience is concentrated in Pittsburgh and the Steelers diaspora across the United States.
Steel City is a Pittsburgh nickname and steelcityy.com (with two y's) is the URL. The brand displayed on the site and every social channel is Off-season Productions, matching the YouTube channel name.
No. Self-taught fan creator, no journalism degree, no team affiliation. The channel is independent and unaffiliated with the Pittsburgh Steelers organisation. Every take is Sohan's own.
Watch the channel, send a sponsorship inquiry, or just say hi. Sohan reads every reply.