24 questions across sponsorships, the channel, and the company. Jump to a section or scan the lot.
Pricing · mechanics · process
Steel City is a Pittsburgh nickname and steelcityy.com (with two y's) is the URL. The actual brand displayed on the site and every social channel is Off-season Productions, matching the YouTube channel name.
Submit the form on the /media-kit page with your brand and what you're looking for. Sohan's AI assistant Abby will reply within business hours (9am-6pm PDT Mon-Sat) to qualify scope, then route the conversation to Sohan directly.
Pricing is custom and depends on the sponsor mechanic, campaign length, and exclusivity. Reach out via the /media-kit form with your budget range and we'll come back with a tailored quote within one business day.
Four mechanics: mid-roll YouTube sponsor reads (60-90 seconds, in Sohan's voice), pinned comment placements (full video lifecycle), Shorts integrations (top-of-funnel reach), and community post features (direct subscriber notification). Mix and match into bundles.
Category exclusivity is available on multi-month deals — we'll keep competing brands out of the slot for the duration. Single-shot reads don't include exclusivity. Discuss exclusivity terms during the inquiry conversation.
The /media-kit page on this site is the full media kit — audience stats, sponsor mechanic breakdown, and direct contact. For a downloadable PDF version with deeper demographics, submit the inquiry form and we'll send one tailored to your campaign.
Once scope and creative are agreed, mid-roll reads ship in the next eligible video within 7 days. Pinned comments and community posts can go live within 24 hours. Shorts integrations follow Sohan's regular cadence.
Yes, when local advertising laws allow and the placement fits the audience. Reach out and we'll work through the specifics on the inquiry call.
Yes. The YouTube audience is concentrated in the US but international brands targeting NFL fans are welcome to inquire. Pricing and creative terms work the same way regardless of brand location.
Channel · content · community
Off-season Productions launched on 2 February 2019. Sohan has published daily Steelers content for over 7 years and has shipped 1,247 videos since then. That's the proof point sponsors care most about.
Player analysis, game reactions, injury reports, mock drafts, free-agency breakdowns, signing reactions, and Steelers-related Pittsburgh sports stories. Sharp takes, daily volume, fan-first voice. No corporate sponsorships dictating the angle.
Most discovery is YouTube algorithm-driven, with the rest coming from cross-creator mentions and word-of-mouth among Steelers fans. The website at steelcityy.com is the bio-link destination for fans clicking through from video descriptions.
YouTube is the primary surface at youtube.com/@off-seasonproductions4715. Instagram and TikTok are being rebuilt under the Off-season Productions handle and will be live shortly. All confirmed handles will link from this site's footer.
Not yet. The community currently lives in the YouTube comments section. A dedicated community space (Discord or Patreon-style) is a future possibility but isn't part of the v1 offering.
Sohan started filming Steelers analysis in February 2019, with no team, no investor, and no plan beyond posting daily. The audience built slowly through volume and consistency. Seven years later, the daily cadence is the whole brand.
WhatsApp at +1 206 512 6971 once you've made initial contact through the /media-kit form. For first contact, the inquiry form routes faster because Abby pre-qualifies and tags the conversation in the CRM.
Sohan · the brand · the why
Off-season Productions is a daily Pittsburgh Steelers YouTube channel run by Sohan since February 2019. The channel has 32,100+ subscribers, 39M+ views across all platforms, and 1,247 videos covering player analysis, game reactions, and Steelers news.
Sohan runs Off-season Productions solo. He watches every Steelers game, writes and films every video, and handles all sponsorship inquiries himself. No edit team, no assistant. The discipline of solo daily publishing is the brand.
Off-season Productions covers Pittsburgh Steelers football and Pittsburgh sports nationally. The audience is concentrated in Pittsburgh and the Steelers diaspora across the United States.
Steelers fans aged 25-45, US-based with concentration in Pittsburgh and the Steelers diaspora. Diehard fans who go to games and follow Pittsburgh sports closely. 32,100+ subscribers, with top videos crossing 100K+ views.
Daily. Sohan has published Steelers content essentially every day since February 2019, 1,247 videos and counting. Posting cadence breaks once for travel or surgery, never twice in a row.
The channel is his daily creative output. Sponsorships are the monetisation path being built now. The day-to-day discipline is daily publishing, regardless of whether a video is sponsored.
Sohan is a Pittsburgh sports fan. The channel covers what he watches, not a market-research-picked niche. That's why the audience is locked-in — they can tell the difference between a fan and an opportunist within one video.
Inquiries submitted during PDT business hours (9am-6pm Mon-Sat) get an initial reply from Abby (the AI assistant) within minutes. Sohan typically responds personally within 24 hours. Game days (most Sundays) are the exception — expect delays.