Common questions
24 questions across sponsorships, the channel, and the company. Jump to a section or scan the lot.
For sponsors
Pricing · mechanics · process
Why is the domain steelcityy.com but the brand Off-season Productions? +
Steel City is a Pittsburgh nickname and steelcityy.com (with two y's) is the URL. The actual brand displayed on the site and every social channel is Off-season Productions, matching the YouTube channel name.
What is the sponsor inquiry process? +
Submit the form on the /media-kit page with your brand and what you're looking for. You get a reply within business hours (9am to 6pm Pacific, Monday to Saturday) to confirm scope, and Sohan picks it up from there himself.
How much does a YouTube sponsor read cost? +
Sponsorship runs at $500, $1,000 and $3,000 a month, and the first term is 30 days with a longer term agreed after that. Bespoke and multi-format campaigns are quoted per campaign, and a first-pass quote comes back within one business day.
What sponsorship types do you offer? +
Four mechanics: mid-roll YouTube sponsor reads (60-90 seconds, in Sohan's voice), pinned comment placements (full video lifecycle), Shorts integrations (top-of-funnel reach), and community post features (direct subscriber notification). Mix and match into bundles.
Do you offer exclusivity deals? +
Category exclusivity is available on multi-month deals, so we'll keep competing brands out of the slot for the duration. Single-shot reads don't include exclusivity. Discuss exclusivity terms during the inquiry conversation.
Can I see a media kit? +
The /media-kit page on this site is the full media kit: audience stats, sponsor mechanic breakdown, and direct contact. For a downloadable PDF version with deeper demographics, submit the inquiry form and we'll send one tailored to your campaign.
What's the turnaround on a sponsor campaign? +
Once scope and creative are agreed, mid-roll reads ship in the next eligible video within 7 days. Pinned comments and community posts can go live within 24 hours. Shorts integrations follow Sohan's regular cadence.
Do you work with sportsbooks or betting brands? +
Yes, when local advertising laws allow and the placement fits the audience. Reach out and we'll work through the specifics on the inquiry call.
Do you work with brands outside the US? +
Yes. The YouTube audience is concentrated in the US but international brands targeting NFL fans are welcome to inquire. Pricing and creative terms work the same way regardless of brand location.
For fans
Channel · content · community
How long has the channel been running? +
Off-season Productions launched on 2 February 2019. Sohan has published daily Steelers content for over 7 years and has shipped 1,538 videos since then. That's the proof point sponsors care most about.
What type of content do you cover? +
Player analysis, game reactions, injury reports, mock drafts, free-agency breakdowns, signing reactions, and Steelers-related Pittsburgh sports stories. Sharp takes, daily volume, fan-first voice. Sponsors buy a slot, never a say in the angle.
How do fans find the channel? +
Most discovery is YouTube algorithm-driven, with the rest coming from cross-creator mentions and word-of-mouth among Steelers fans. The website at steelcityy.com is the bio-link destination for fans clicking through from video descriptions.
Where else can I find Off-season Productions? +
YouTube is the primary surface at youtube.com/@off-seasonproductions4715. Instagram and TikTok are being rebuilt under the Off-season Productions handle and will be live shortly. All confirmed handles will link from this site's footer.
Do you have a Discord or community? +
Not yet. The community currently lives in the YouTube comments section. A dedicated community space (Discord or Patreon-style) is a future possibility but isn't part of the v1 offering.
How did the channel start? +
Sohan started filming Steelers analysis in February 2019, with no team, no investor, and no plan beyond posting daily. The audience built slowly through volume and consistency. Seven years later, the daily cadence is the whole brand.
What's the best channel to reach Sohan directly? +
WhatsApp at +1 206 512 6971 once you've made initial contact through the /media-kit form. For first contact the inquiry form is faster, because it captures the scope up front.
About
Sohan · the brand · the why
What is Off-season Productions? +
Off-season Productions is a daily Pittsburgh Steelers YouTube channel run by Sohan since February 2019. The channel has 33,500+ subscribers, 41M+ views across all platforms, and 1,538 videos covering player analysis, game reactions, and Steelers news.
Who runs Off-season Productions? +
Sohan runs Off-season Productions solo. He watches every Steelers game, writes and films every video, and handles all sponsorship inquiries himself. No edit team, no assistant. The discipline of solo daily publishing is the brand.
Where is Off-season Productions based? +
Off-season Productions covers Pittsburgh Steelers football and Pittsburgh sports nationally. The audience is concentrated in Pittsburgh and the Steelers diaspora across the United States.
What audience does Off-season Productions reach? +
Steelers fans aged 25-45, US-based with concentration in Pittsburgh and the Steelers diaspora. Diehard fans who go to games and follow Pittsburgh sports closely. 33,500+ subscribers, with top videos crossing 100K+ views.
How often do you publish? +
Daily. Sohan has published Steelers content essentially every day since February 2019, 1,538 videos and counting. Posting cadence breaks once for travel or surgery, never twice in a row.
Is this Sohan's full-time job? +
The channel is his daily creative output. Sponsorships are the monetisation path being built now. The day-to-day discipline is daily publishing, regardless of whether a video is sponsored.
Why Pittsburgh Steelers specifically? +
Sohan is a Pittsburgh sports fan. The channel covers what he watches, not a market-research-picked niche. That's why the audience is locked-in. They can tell the difference between a fan and an opportunist within one video.
How quickly will I get a response? +
Inquiries sent during business hours (9am to 6pm Pacific, Monday to Saturday) get an initial reply within minutes, and a first-pass quote within one business day. Sohan replies personally. Game days (most Sundays) are the exception, so expect delays.